Esports World Cup Foundation Banks $120M in Sponsorships Ahead of Paris 2026

Outlook Respawn · -3h ago

The Esports World Cup Foundation says it has lined up roughly $120 million in sponsorship commitments to help fund the tournament's roughly $290 million relocation from Riyadh to Paris this July. Organizers are using a tiered partner structure, with "Global Partners" paying for worldwide broadcast exposure and "Regional Partners" targeting specific markets like China and the Middle East. France's tourism and events sectors are reportedly anticipating a roughly $700 million economic boost from hosting the event, which draws on a global gaming audience estimated at over 3 billion people.