Riot Games Teams With Big John to Open Pop-Up Esports Pub for VALORANT Masters London Finals

Esports News UK · 6d ago

Riot Games has partnered with YouTuber and pub landlord Big John to turn The Phoenix Arms into a dedicated VALORANT viewing venue for Masters London's finals weekend, complete with watch parties and fan meetups. The activation is part of a wider push to bring VCT events into traditional UK pub culture as the London Masters wraps up its knockout stage. It's a notable example of esports organizers leaning on community-style venues rather than just arena broadcasts to grow audiences.