Premier League's Front-of-Shirt Gambling Ban Kicks In for 2026-27

Premier League · 1d ago

Betting company logos have disappeared from the front of Premier League matchday shirts as the 2026-27 season gets underway, closing out a roughly 20-year run of gambling sponsors in that spot under a voluntary phase-out the clubs agreed to back in 2023. Gambling brands are not gone from the game entirely, since sleeve patches, LED perimeter boards and training-wear deals are still fair game, but several clubs spent the summer scrambling to line up replacement shirt sponsors. The change reflects mounting pressure in the UK to limit how visible betting advertising is to fans, including children.