DraftKings Launches Soccer-Star Campaign and Nationwide Watch Parties for World Cup 2026

DraftKings · 9m ago

DraftKings has unveiled new marketing campaigns fronted by former Mexico international Javier "Chicharito" Hernández and USWNT legend Alex Morgan to coincide with the 2026 World Cup kickoff. The sportsbook is hosting live watch events with match viewings, giveaways, and fan activations in Los Angeles, Dallas, Miami, and Hoboken across the 39-day tournament. Analysts expect DraftKings and rival Flutter-owned brands to significantly ramp up ad spend during the tournament window as operators compete for new bettors drawn in by the World Cup's global audience.